Sources list for OLAY MARKETING CONCEPT CASE STUDY:

Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7
Marketing Management

Thompson, A.A. & Strickland, A.J. (2003). Strategic Management: Concepts and Cases. Case 28: Southwest Airlines. McGraw-Hill: New York, NY.
Adaptive Business-Level Strategies in Airlines

Peterson, Robin T. "Small Business Adoption of the Marketing Concept vs. Other Business Strategies." Journal of Small Business Management 27.1 (1989): 38+. Questia. 20 May 2004 <http://www.questia.com/>.
Marketing Challenges for Small Businesses

Pride, William M and Ferrell, O.C. (2000). Marketing: Concepts and Strategies. Boston, New York: Houghton Mifflin Company.
Blockbuster Entertainment Corporation

Valesquez, M.G. (2002). Chapter 4, Ethics in the marketplace. Business Ethics, Concepts and Cases. Saddle River, N.J.: Prentice Hall.
Monopolies and Mergers

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