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Threats To The American Wine Industry

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... Weaknesses: * The wine industry has mainly catered to the older generation of wine drinkers thus far Threats: * Continuing downturn in the currently weak US economy could hurt the wine industry. * Awareness about the health benefits of wine drinking is growing * Wine Industry has been able to produce high quality wine at affordable prices of late wine or caviar. . Youth Market in US Wine Strengths of the Wine Industry: * The US wine industry is facing stiffer competition from foreign wine manufacturers in the wake of globalization. ...



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Sources list for THREATS TO THE AMERICAN WINE INDUSTRY:

Oregonian: Editorial Tuesday, May 25, 2004 Oregonian "Time to uncork wine industry: Unfettered commerce in wine would benefit wine lovers across America and, of course, Oregon's wine industry." Retrieved May 25, 2004 at: <http://www.oregonlive.com/editori
Wine Salability

Benjamin, Beth A., and Joel M. Podolny. "Status, Quality and Social Order in the California Wine Industry." Administrative Science Quarterly 44.3 (1999): 563. Questia. 27 May 2004 <http://www.questia.com/>.
Wine Salability

Serwer, Andy. (2004) Southwest Airlines: The hottest thing in the sky: Through change at the top, through 9/11, in a lousy industry, it keeps wining Most Admired kudos. Fortune, March 8.
Southwest Airlines

Davidson, C. (2000). U.K. debate: Global consolidation not a threat... yet. Securities Industry News, 12(5), p. 3.
Financial Markets

(Vehicle Assembly: Industry Information - Trends Shaping the IndustryGreen Cars)Vehicle Assembly: Industry Information - Trends Shaping the Industry. Ed. Green Cars. Green Cars. 7 Feb. 2004 <http://www.environmentaldefense.org/documents/ 998_GC_industryin
International Marketing

 


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