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Advertising In The Black Press

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Sources list for ADVERTISING IN THE BLACK PRESS:

Padilla, Maria T. (2001). "African-American presence influences mainstream from music to advertising." Black Voices -- Black Culture [EBSCO host].
Evolution of Musical Tastes

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Foxworth, Marilyn. Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow. Westport, CT: Praeger, 1994.
Black Women on Early Television

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

 


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