Sources list for HERSHEY:

Koch, Christopher (2002). Hershey's Bittersweet Lesson. Retrieved October 27, 2003, from CIO magazine Web site: http://www.cio.com/archive/111502/tl_hershey.html
Hershey Case Study Analysis

Hershey, "Corporate Profile", Retrieved January 15, 2004: p1
Hershey Foods: Case Study

Thompson, S. "Hershey Gives `Chocolate Chips' New Meaning." AdAge.com. September 15, 2003. Accessed Mar. 26, 2004: http://www.adage.com/news.cms?newsId=38715
Hershey's "Swoops"

HNR, Hershey Newsroom, PRN News Release, "NASCAR" Retrieved January 16, 2004
Hershey Foods: Case Study

Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/ NYS/HSY/presentations/hsy_021904/sld001.ht Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/ NYS/HSY/presentations/hsy_021904/sld001.ht
Hershey's "Swoops"

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