Sources list for DEVELOPING BRANDS IN MULTINATIONAL MARKE:

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Buckley, P.J. & Carter, M.J. (1999). "Managing cross-border complementary knowledge: Conceptual developments in the business process approach to knowledge management in multinational firms." International Studies of Management and Organization, 29(1):80
Knowledge Management

Looking for a term paper on Developing Brands In Multinational Marke?megaessayssite.com can help you find a free term paper abstract on Developing Brands In Multinational Marke; megaessayssite.com can provide you with 6103 free abstracts from term paper written by the best students on your subject. If you can not find a term paper on Developing Brands In Multinational Marke, professional writers at megaessayssite.com can write you a custom term paper on Developing Brands In Multinational Marke. Thank you for visiting megaessayssite.com., the web's best resource for quality term paper. Feel free to visit us again with any inquiries regarding your term paper on Developing Brands In Multinational Marke; or any other topic.